Dynamic PricingCheap-car-rental has signed an agreement with Dollar/Thrifty Automotive Group (DTAG) to offer Dynamic Pricing. Our system has been changed and now sends 2 messages to DTAG for each and every enquiry and then translates the reply received, a process which takes just nano seconds. This will enable us to offer our competitive base rates unless DTAG has a better rate, in which case we would offer that. The overall result is that we will often be able to offer even keener rates than our previous cheap rates.
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